One does not just simply listen to The Weeknd. I mean yes you will listen if it randomly pops up on random.
You listen to The Weeknd when you’re angry, frustrated, there is just a particular emotion evoking you to listen to the power of his lyrics.
Invite you to try something new even if it isn’t your cup of tea. He may bring forth something you’re feeling or may not understand and give you answer maybe even just a voice.